Grocery eCommerce growth has boomed over the past two years. Two years of insights reveal the consumer trends and the takeaways for grocers.
To measure grocery eCommerce growth and shopper behavior through the pandemic, in March 2020 Brick Meets Click began conducting a monthly Grocery Shopping Survey, sponsored by Mercatus.
Pre-pandemic, the survey was conducted annually since there was modest grocery eCommerce growth rate at the time. But when the pandemic reached the U.S., Brick Meets Click anticipated that this was a very disruptive moment for grocery shopping and grocery retailers.
“COVID demonstrated how quickly circumstances can change,” says David Bishop, Partner, Brick Meets Click. “And because of the uncertainty triggered by this, monitoring buying behaviors monthly not only makes more sense, but it also helps us better understand why those shifts are occurring.”
Using Brick Meets Click’s last annual survey before the pandemic, which was completed in August 2019 – the monthly surveys provide an invaluable comparison of the online grocery industry pre- and post-pandemic.
This high-level view of grocery industry trends helps inform where the industry is heading. It also offers valuable insights on what’s required for grocers to succeed. Here’s a recap of what we’ve learned.