A prepared meals program seamlessly integrated into your online shopping experience can differentiate your brand. Here are five tips for operational excellence.
With the combined popularity of prepared meals and grocery pickup programs, offering ready-to-eat meals through your eCommerce platform serves up a solid opportunity to increase revenues. Equally important, an online meal prep program can help you differentiate your brand in an increasingly competitive market by offering shoppers the prepared meals they want.
In addition to providing the convenience that today’s shoppers demand, prepared meals help them discover new dishes and flavors, adding variety and interest to their menu. A meal prep program can also be a great way to appeal to the current desire to “buy local”, which has become a popular trend over the past two years. In that same time period, the U.S. market has seen a more than a threefold increase in spend on prepared foods.
As restrictions lifted in 2021, even in-store fixtures like the hot bar are making a comeback, inspiring retailers to further invest in improving their prepared meal programs. By replicating online the great customer service you’re already known for, you can set your brand apart with a convenient prepared meal online ordering service.
Learn more about the many benefits of a ready-to-eat meal program for both shoppers and grocers, and how the Mercatus platform can help.
A successful meal prep program must be efficiently operated, with seamless integration into the online shopping experience. Here are five crucial elements to boost your prepared meals